An AI Suite
A protected case study about designing a unified enterprise AI product suite with scalable patterns, clearer workflows, and a stronger system foundation.

I design SaaS products and mobile apps end-to-end, turning ideas into polished, working experiences. I'm deeply interested in AI and emerging technologies, constantly experimenting with new tools and workflows to push my craft forward.
Current
Previous

A protected case study about designing a unified enterprise AI product suite with scalable patterns, clearer workflows, and a stronger system foundation.

Peloton was exploring how social features and short-form content could increase app engagement, strengthen retention, and help members feel more connected to trainers, communities, and their own progress.
Lenskart's iPad-based store POS was powerful but slow and difficult to use in high-volume retail moments. I redesigned the checkout experience to reduce operational friction, support assisted and self-checkout flows, and move checkout time from 30 minutes to 3 minutes.
I'm a product designer whose superpower is transforming nascent ideas into compelling concepts with speed and precision. I've led design at companies across various stages, from early-stage startups to shaping the design system for enterprise AI products. I played a huge role as a designer in multiple acquisitions across my career.
Growing up, I often questioned conventional paths and challenged the norms others accepted. That curiosity led me to take a non-linear route: instead of pursuing a traditional academic path, I taught myself design. Design and technology became the space where I could keep challenging myself, growing beyond who I was yesterday. At my best, I hope to bring joy, inspire change, and make the world a little better - one step at a time.
I live in Vancouver, Canada, with my supportive wife and cute daughter, who inspire me to be my best self and build memories of lifetime. When I'm not crafting designs, you'll find me watching Sci-Fi, Thriller movies and shows, cooking, nerding out a new idea.
Learn moreMy design process begins with a deep dive into the user's needs. I ask the questions needed to understand what people are trying to do, where the friction is, and why it matters.
I bring clear opinions to the table, whether it's shaping the product strategy, aligning teams, or pushing beyond the obvious version of an idea.
One of my superpowers is delivering pixel-perfect design quickly, without letting speed become an excuse for rough craft.
I challenge assumptions early, then listen closely. The strongest product decisions come from a team that can debate clearly and learn without ego.
Sr. Product Designer2024 - Present
Sr. Product Designer2023
Sr. Design Manager2021 - 2023
Sr. Design Manager2021 - 2023
Founder2026
Founder2025
Founder2025
Founding Designer2025
Presented at Elevenlabs San fransico eventNov 2025
Recognized for AI thought leadershipJuly 2025
in the world awarded ADPlist for 3 consecutive months2025